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Survey

CEOs Speaking Out on Social Media Survey

BRANDfog & McPherson Strategies

During these tumultuous times, our society has become extremely polarized on prominent social issues

BRANDfog & McPherson Strategies 2018 CEOs Speaking Out on Social Media Survey surveyed 500 US employees in diverse companies. The companies surveyed ranged in size from startups to Fortune 1000 companies and spanned various industries.3Our 2018 survey takes a closer look at the far-reaching effects of a CEO’s social media activity on brand trust and purchase intent. The survey also examines social media as an effective tool that enables CEOs to amplify their positions on key social issues, and demonstrates how CEO engagement on social media can provide a role model for the next generation of leaders.

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