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Whitepaper

BRANDfog BTI Score & Quadrant

Introducing the BRANDfog True Influence (BTI) Score and Quadrant

Introduction

In an era of intense digital disruption and increasing mistrust of traditional channels of communication, smart C-Suite executives are leveraging social media to communicate and build trust with customers, employees and stakeholders.

Many executive leaders are using digital platforms to build thought leadership and establish themselves and their companies as sources of industry insights and forward-looking trends. However, even though more leaders are leveraging social media, the tools for evaluating the effectiveness of that engagement have not kept up with the times.

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