Innovative C-Suite and senior executives are at the forefront of social engagement, utilizing social media to attract new talent, deepen brand loyalty, increase purchase intent, and establish brand transparency.
Specifically, survey results demonstrate that 80.6% of respondents believe that social media is an important communication channel for CEOs to engage with customers and inves-tors, and 83.9% believe that CEO social media en gagement is an effective tool to increase brand loyalty. What’s more, CEO social media engagement was viewed as a gateway to facilitate deeper connections with customers, employees and shareholders.