{"id":5,"date":"2018-10-25T14:11:09","date_gmt":"2018-10-25T18:11:09","guid":{"rendered":"http:\/\/brandfog.com\/BTI\/?page_id=5"},"modified":"2019-03-18T15:58:52","modified_gmt":"2019-03-18T19:58:52","slug":"home","status":"publish","type":"page","link":"https:\/\/brandfog.com\/BTI\/","title":{"rendered":"Home"},"content":{"rendered":"
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Measuring the True Influence of Tech CEOs on Social Media<\/h1>\n\t\t\t\t\t\t\t\t\t

Introducing the BRANDfog True Influence (BTI) Score and Quadrant<\/p>\n\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t

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Introduction<\/h2>\n\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t
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In an era of intense digital disruption and increasing mistrust of traditional channels of communication, smart C-Suite<\/span> executives are leveraging social media to communicate and build trust with customers, employees and stakeholders.<\/p>\n<\/div><\/div>

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Many executive leaders are using digital platforms to build thought leadership and establish themselves and their companies as sources of industry insights and forward-looking trends. However, even though more leaders are leveraging social media, the tools for evaluating the effectiveness of that engagement have not kept up with the times.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Who Should Read this Paper<\/h2>\n\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t
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C-suite leaders, executives and communications professionals who wish to use social media such as Twitter and LinkedIn as a leadership tool to have an impact on the conversations occurring among the thought leaders in their industry.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Defining the Problem<\/h2>\n\t\t\t\t\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t
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Executives use social media for a variety of purposes, but industry thought leaders have specific uses that go beyond the standard marketing and communications processes.<\/p>\n<\/div><\/div>

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Business leaders must focus on enhancing the company\u2019s reputation, building strong and trusting relationships with brand stakeholders, and proposing innovative ideas industry-wide.<\/p>\n

Executives need to know how well their efforts are paying off, and how social media leadership engagement is strengthening their influence within the industry. Specifically, they need to know:<\/p>\n